Teaching
TEACHING EXPERIENCE (FHEA)
Quantitative Methods (1 session on text analysis) – Spring 2025/26
PhD – Royal Holloway University of London
Managing Customer Experiences (Main Instructor) – Spring 2024/25/26
MSc – Royal Holloway University of London
Strategic Digital Marketing (Co-Instructor) – Spring 2025/26
BSc – Royal Holloway University of London
Digital Marketing (Co-Instructor) – Spring 2024/25/26
BSc – Royal Holloway University of London
Experimental Design in Behavioral Research (Workshop; 2 sessions) – Spring 2024
PhD – Royal Holloway University of London
Integrated Marketing for Hospitality (Guest Lecturer - 1 session) – Spring 2023
BSc – Florida State University
Leadership in the Hospitality Industry (Guest Lecturer - 2 sessions) – Spring 2022
BSc – University of Houston
Multivariate Data Analysis (Guest Lecturer - 1 session on PLS-SEM) – Fall 2021
PhD – University of Houston
Social Media in the Hospitality Industry (Guest Lecturer - 2 sessions) – Fall 2021
BSc – University of Houston
Beverage Marketing (Guest Lecturer - 3 sessions) – Spring 2021
BSc – University of Houston
User Research Methods (Guest Lecturer - 1 session) – Spring 2019
MBA – National Tsing Hua University
Consumer Decision Science (Guest Lecturer - 1 session) – Fall 2018
MBA – National Chiao Tung University
Cross-Cultural Marketing Communication (Teaching Assistant) – Fall 2018
MBA – National Tsing Hua University
Organizational Behavior (Teaching Assistant) – Spring 2018
MBA – National Tsing Hua University
TEACHING INTERESTS
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Managing Customer Experiences (Services Marketing)
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Digital Marketing
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Consumer Behavior
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Marketing for Social Impact
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Experimental Design (methodology)
