Teaching
TEACHING EXPERIENCE (FHEA)
Quantitative Methods (one session on text analysis) – Spring 2025/2026
PhD – Royal Holloway University of London
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Strategic Digital Marketing (Co-Instructor) – Spring 2025/2026
Undergraduate – Royal Holloway University of London
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Experimental Design in Behavioral Research (Workshop; 2 sessions) – Spring 2024
PhD – Royal Holloway University of London
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Managing Customer Experiences (Main Instructor) – Spring 2024, 2025, 2026
MSc – Royal Holloway University of London
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Digital Marketing (Co-Instructor) – Spring 2024, 2025, 2026
Undergraduate – Royal Holloway University of London
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Integrated Marketing for Hospitality (Guest Lecturer - 1 session) – Spring 2023
Undergraduate – Florida State University
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Leadership in the Hospitality Industry (Guest Lecturer - 2 sessions) – Spring 2022
Undergraduate – University of Houston
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Multivariate Data Analysis (Guest Lecturer - 1 session on PLS-SEM) – Fall 2021
PhD – University of Houston
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Social Media in the Hospitality Industry (Guest Lecturer - 2 sessions) – Fall 2021
Undergraduate – University of Houston
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Beverage Marketing (Guest Lecturer - 3 sessions) – Spring 2021
Undergraduate – University of Houston
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User Research Methods (Guest Lecturer - 1 session) – Spring 2019
MBA – National Tsing Hua University
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Consumer Decision Science (Guest Lecturer - 1 session) – Fall 2018
MBA – National Chiao Tung University
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Cross-Cultural Marketing Communication (Teaching Assistant) – Fall 2018
MBA – National Tsing Hua University
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Organizational Behavior (Teaching Assistant) – Spring 2018
MBA – National Tsing Hua University
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TEACHING INTERESTS
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Managing Customer Experiences (Services Marketing)
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Digital Marketing
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Consumer Behavior
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Marketing for Social Impact
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Experimental Design (methodology)
