Teaching

Experimental Design in Behavioral Research (workshop; 2 sessions) – Spring 2024

Ph.D. level – Royal Holloway University of London

Managing Customer Experiences (Main Instructor) – Spring 2024

MSc level – Royal Holloway University of London

Digital Marketing (Co-Instructor) – Spring 2024

Undergraduate level – Royal Holloway University of London

Integrated Marketing for Hospitality (Guest Lecturer - 1 session) – Spring 2023

Undergraduate level – Florida State University

Leadership in the Hospitality Industry (Guest Lecturer - 2 sessions) – Spring 2022

Undergraduate level – University of Houston

Multivariate Data Analysis (Guest Lecturer - 1 session on PLS-SEM) – Fall 2021

Ph.D. level – University of Houston

Social Media in the Hospitality Industry (Guest Lecturer - 2 sessions) – Fall 2021

Undergraduate level – University of Houston

Beverage Marketing (Guest Lecturer - 3 sessions) – Spring 2021

Undergraduate level – University of Houston

User Research Methods (Guest Lecturer - 1 session) – Spring 2019

MBA level – National Tsing Hua University

Consumer Decision Science (Guest Lecturer - 1 session) – Fall 2018

MBA level – National Chiao Tung University

Cross-Cultural Marketing Communication (Teaching Assistant) – Fall 2018

MBA level – National Tsing Hua University

Organizational Behavior (Teaching Assistant) – Spring 2018

MBA level – National Tsing Hua University