Research

Service robotics

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Khoa T. Do and Kimmy W. Chan (2023), “Being Alone or Together: How Frontline Anthropomorphized Robots Affect Solo (vs. Joint) Service Consumption,” Journal of Service Research. 

•  Invited for paper development workshop at Journal of Consumer Research

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Khoa T. Do, Huy Gip, Priyanko Guchait, and Chen-Ya Wang (2022), “Competition or Collaboration: A Critical Reflection on Future Cobotics in Hospitality,” International Journal of Contemporary Hospitality Management. 

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Khoa T. Do, Huy Gip, Priyanko Guchait, Chen-Ya Wang, and Eliane Sam Baaklini (2022), “Empathetic Creativity for Frontline Employees in the Age of Service Robots: Conceptualization and Scale Development,” Journal of Service Management. 

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Transformative consumer research

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Khoa T. Do and Priyanko Guchait (2023), “It’s Time to Rethink the Consumption of Genetically Modified Foods," Dealing with Socially Responsible Consumers – Studies in Marketing, Palgrave Macmillan (Springer Nature). 

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Khoa T. Do, Chen-Ya Wang, and Priyanko Guchait (2021), “When Normative Framing Saves Mr. Nature: Role of Consumer Efficacy in Pro-Environmental Adoption,” Psychology & Marketing. 

• Best Paper Award in Consumer Behavior Track at the 2020 SMA Annual Conference

• Media coverage: UH News, EurekAlert, Science X, AZo (top 5% outputs tracked by Altmetric)

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Khoa T. Do, Chen-Ya Wang, and Priyanko Guchait (2020), “Using Regulatory Focus to Encourage Physical Distancing in Services: When Fear Helps to Deal with Mr. Deadly COVID-19,” The Service Industries Journal. (top 30 all-time most-read articles in SIJ)

• Media coverage: UH News, WHO, New Indian, EurekAlert (top 5% outputs tracked by Altmetric)

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Organizational frontlines 

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Huy Gip, Priyanko Guchait, Ayşın Paşamehmetoğlu, and Khoa T. Do (2022), “How Organizational Dehumanization Impacts Hospitality Employees Service Recovery Performance and Sabotage Behaviors: The Role of Psychological Well-being and Tenure,” International Journal of Contemporary Hospitality Management. 

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Huy Gip, Khoa T. Do, Priyanko Guchait, Fernandez Garcia, and Ayşın Paşamehmetoğlu (2022), “Employee Mindfulness and Creativity: When Emotions and National Culture Matter,” The Service Industries Journal. 

• 2022 Best Paper Award in The Service Industries Journal

 

Xingyu Wang, Priyanko Guchait, Khoa T. Do, Ayşın Paşamehmetoğlu, and Xueqi Wen (2022), “Hospitality Employees’ Affective Experience of Shame, Self-Efficacy Beliefs and Job Behaviors: The Alleviating Role of Error Tolerance,” International Journal of Hospitality Management. 

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Xingyu Wang, Priyanko Guchait, Khoa T. Do, and Ayşın Paşamehmetoğlu (2021), “Experience of Shame in Service Failure Context among Restaurant Frontline Employees: Does Industry Tenure Matter?,” International Journal of Contemporary Hospitality Management.