Resume
Background
Employment
Sep 2023 – present
Assistant Professor of Marketing
Royal Holloway-University of London, UK
Feb 2023 – Aug 2023
Postdoctoral Researcher
Florida State University, USA
Education
Sep 2017 – Aug 2023
Ph.D. in Marketing
National Tsing Hua University, Taiwan
Jan 2020 – Feb 2023
Visiting Research Scholar
University of Houston, USA
Mar 2015 – Jun 2017
Sep 2010 – Jul 2014
MBA in Marketing (valedictorian) SolBridge International School of Business, South Korea
​
B.Ec. in Economics
Foreign Trade University, Vietnam
​Honors and Awards
Jan 2026 Finalist of 2026 AMA OFR Young Scholar Research Competition
Dec 2024 Winner of 2025 AMA OFR Young Scholar Research Competition (link)
Jun 2024 Winner of 2024 AMA SERVSIG Best Dissertation Award (link)
Jun 2023 DocSIG’s Financial Support for 2023 AMA Summer Academic Conference
Mar 2023 The 2023 Psychology of Technology Dissertation Award (Honorable Mention)
Dec 2022 2022 Doctoral Student Research Award-College of Tech. Management, NTHU
Aug 2021 2021 NTHU Award for Outstanding International Conference Paper
Dec 2020 2020 Doctoral Student Research Award-College of Tech. Management, NTHU
Nov 2020 Best Paper Award in Consumer Behavior Track at 2020 SMA Annual Conference
Sep 2017 – Aug 2022 Full Doctoral International Scholarship at National Tsing Hua University (NTHU)
Jun 2017 MBA Valedictorian of the Class 2017 at SolBridge International School of Business
Jul 2016 Beta Gamma Sigma (lifetime membership)
Competencies and Skills
Platforms & Software
Qualtrics
Amazon Mechanical Turk (MTurk)
CloudResearch (Connect)
Prolific
Clickworker
Credamo (eye-tracking)
Facebook A/B Test
SPSS & PROCESS Macro
PARA
Amos
Leximancer
Stata
JASP
Mplus
R
SmartPLS
Languages
Vietnamese (native)
English (proficient)
Korean (basic)
LIWC
Lexicon
Referees
Professor of Marketing Kimmy Wa Chan
Department of Management, Marketing, and Information Systems
School of Business
Hong Kong Baptist University
+852-3411-7758
Professor of Marketing Michael Brady
School of Marketing Herbert Wertheim College of Business Florida State University
+1-850-644-7853
Professor of Marketing Stephanie Noble
Department of Marketing Haslam College of Business
University of Tennessee, Knoxville
+1-865-974-5311